Sellers can choose to pursue consumer markets, business-to-business (B2B) markets, or both. Consequently, one obvious way to begin the segmentation process is to segment markets into these two types of groups. Different factors influence consumers to buy certain things. Many of the same factors can also be used to segment customers. A firm will often…

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Remember when remote work was a perk? Think about it for just a moment. That was seven months ago. There were all kinds of excuses we put forth: developing company culture was harder, onboarding could be tricky, managers didn’t trust homebound employees to be productive, and more.  Enter a global pandemic, and what newly emerging…

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You might be surprised to see what seems like a ton of IPO offerings now—during a global pandemic. Markets are also surprisingly healthy. Even more surprising is the fact that there are a lot of companies raising venture capital as well.  In fact, according to the NVCA, venture capital is extremely healthy. In the first…

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The dream of starting a business can be a real motivator. The keys to success go far beyond motivation though. Once you’ve got the dream in place, it’s time for a reality check. What are the critical success factors for a startup? The truth is, every startup is different. The formula that works for one…

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