Literally, EcoSprout wants to help you grow, and not just your investment portfolio. They want to help everyone grow food at home. In fact, the company is based on the belief that Every home should have an indoor farm to support their family with fresh produce. They want to provide the system, components, and knowledge…

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Startups often have a problem during the process of creating a viable product: you need money to develop that product, and that means you need investment funding. But without sales and revenue, most investors won’t touch you. It’s a chicken or egg type things. Which comes first? Sales and the resulting revenue or investor funding.…

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This common is almost as common a question as the classic, “Are we there yet?” posed by children on road trips. Because every startup needs capital to operate with, but how much? That question leads to several more, but the reality of the situation is: “It depends.”   There are three primary things to be…

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If you ask the average startup founder “Are you coachable?”, you will get a resounding, “Yes, of course I am!” The problem is often that the definition of being coachable may vary from person to person. Can you take customer feedback without feeling like someone called your baby ugly? How quickly do you respond to…

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When you look at the words Due Diligence, startup founders seeking funding shudder just a little bit, especially if they live on the creative side of things. Because due diligence is a little bit scary. It’s like stripping down in front of the doctor for a physical exam. You know you have to do it, but there’s…

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Sellers can choose to pursue consumer markets, business-to-business (B2B) markets, or both. Consequently, one obvious way to begin the segmentation process is to segment markets into these two types of groups. Different factors influence consumers to buy certain things. Many of the same factors can also be used to segment customers. A firm will often…

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