When you look at the words Due Diligence, startup founders seeking funding shudder just a little bit, especially if they live on the creative side of things. Because due diligence is a little bit scary. It’s like stripping down in front of the doctor for a physical exam. You know you have to do it, but there’s…

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Remember when remote work was a perk? Think about it for just a moment. That was seven months ago. There were all kinds of excuses we put forth: developing company culture was harder, onboarding could be tricky, managers didn’t trust homebound employees to be productive, and more.  Enter a global pandemic, and what newly emerging…

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You might be surprised to see what seems like a ton of IPO offerings now—during a global pandemic. Markets are also surprisingly healthy. Even more surprising is the fact that there are a lot of companies raising venture capital as well.  In fact, according to the NVCA, venture capital is extremely healthy. In the first…

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The dream of starting a business can be a real motivator. The keys to success go far beyond motivation though. Once you’ve got the dream in place, it’s time for a reality check. What are the critical success factors for a startup? The truth is, every startup is different. The formula that works for one…

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evolution customer post image

Customers are the most important asset that any business has. Without enough good customers, no company can survive, and to survive, a firm must not only attract new customers but, perhaps more importantly, also hold on to its current customers. Why? Because repeat customers are more profitable. It’s estimated that it costs as much as…

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