Evolution Accelerator has compiled a list of 10 useful small business marketing tips any entrepreneur can use to build their brand.
Tip #1: Use the 80/20 Rule
Focus 20% of your marketing tactics on items that will give you 80% return.
To achieve the maximum impact, the marketing plan must be clear, concise and simple. It needs to concentrate on the 20% of products or services, and on the 20% of customers, which will account for 80% of the volume and 80% of the profit.
Tip #2: Segment Your Market
Spend time understanding your markets and segmenting them into one of the four following categories:
Geographic Segmentation – individuals with regional variables like climate
Demographic Segmentation – individuals of the same age, gender, occupation, etc.
Psychographic Segmentation – individuals with the same values, attitudes, lifestyles
Behavioral Segmentation – individuals with the same usage rates, patterns, etc.
Tip #3: Don’t Forget the Marketing Mix
Remember the 4 variables you can use to satisfy customers in your target market.
Product – update a product improving quality and value to consumer
Price – decrease a product’s price to increase sales, but competitors may price match
Place – add new distribution channels to increase sales
Promotion – increase spending on advertising to increase sales, but competitors may also
Tip #4: Do a Few Things Well – Client Satisfaction
If you master the 20% of the marketing you are focusing on in the 80/20 Rule by developing a marketing strategy, your consumers will notice and remain happy increasing your brand loyalty.
Top Reasons Customers Never Return For Repeat Business:
Didn’t feel special or valued
Not being reminded to return and buy again
They used a coupon and don’t see the value in the full price of product/service
Tip #5: Find a Brand Ambassador Online
Find an individual on YouTube with a relatively decent following and ask them if they are interested in being a brand ambassador for your product or service. Word-of-mouth marketing still remains one of the best ways to build brand awareness.
These individuals tend to be positive and have high energy, which help humanize your products/services. We suggest a YouTuber as consumers still prefer to watch a video over reading information before purchasing a product.
Tip #6: Keep an Active Email Campaign/CRM
Keep your CRM and Email Campaign lists up-to-date. This allows you to send birthday greetings to consumers adding value by making customers feel special.
If you sell a product, you should also ensure that you have an active abandoned cart campaign running.
Tip #7: Use Free Social Media Tools
Keep an active social media account and link your accounts to your website so consumers can easily follow your brand. This helps build backlinks as well as show your company as an expert in the field. There is no need to spend money on ads when you use social media strategically.
Stay current with the trends by using Google Trends, post relevant content per your research
Use #Hashtags on ALL social media, but don’t over do it. Only use 3-5 with each post
Make sure that your bio and profile is completely filled out with information from your website
Tip #8: Use Free Press Release Services
There are plenty of services available that will allow your business to release a free press release announcing a new product or service.
Tip #9: Business Networking
We can’t express enough how important it is to be active in your local community as an entrepreneur. There are many options available these days with Meetup groups to network and promote your products and/or services.
Tip #10: Organic Search Engine Optimization
70-80% of consumers never click on paid ads so instead of spending funds on advertising with Google, put that money into hiring someone that can organically grow your keywords and backlinks. Remember that quality is imperative over quantity when it comes to SEO services.