Do you ever wonder what business tools other companies use to help make them so successful?
1. Royalty Free Pictures
A common mistake entrepreneurs make trying to save money is using photographs they find online without purchasing the right or license to use it. The photographer that takes the picture is the person that owns the copyright.
Royalty-free, or RF, refers to the right to use copyright material or intellectual property without the need to pay royalties or license fees for each use, per each copy or volume sold or some time period of use or sales.
Pixabay offers over 1 million free photos, illustrations, vectors and videos. All images and videos on Pixabay are released under the Creative Commons CC0. Thus, they may be used freely for almost any purpose - even commercially and in printed format.
2. Graphic Design Software
Graphic design software is made up of powerful tools that are basically used in the creation, editing, and management of computer graphics. While Adobe provides a great suite of design software, it isn't always the cheapest option for a new company.
Canva is a graphic-design tool website, founded in 2012. It uses a drag-and-drop format and provides access to over a million photographs, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics.
3. Keyword Research
Keyword research is a practice search engine optimization professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject.
A long-tail keyword is a keyword phrase that contains more than 3 words. Long-tail keywords are used to target niche demographics rather than mass audiences.
Short-tail keywords are 3 words or less. If you are trying to drive a lot of traffic to your site, you should use short-tail keywords.
SERPs offers a free collection of search engine optimization tools you can use to find the perfect keywords for your startup.
4. High Quality Backlinks
When a webpage links to any other page, it's called a backlink. High quality backlinks are the only way to go. Do not spend time or money acquiring backlinks from lesser known websites as it will actually harm your search engine results rather than help.
A high quality backlink would be from a business that has a decent page ranking and has been in business for awhile.
Example: One link from Dr. Phil's website would help my business more than getting 1,000 links from unknown websites.
Yext offers a free scan tool that allows you to type your business name in and see what websites your business is listed on and if any of the information is incorrect.
5. URL Shortening Service
Have you ever tried posting on Twitter and just don't have enough characters to include your web address? It’s much simpler to share a short and memorable URL than a lengthy one, especially when those lengthy URLs contain random numbers in them.
Bitly helps you get the most out of your social and online marketing efforts; track individual link analytics all in real-time.
Use a URL shortener when you need to track the efforts of a social post or campaign. This is worthwhile when a link is sending traffic to your site, but especially when it’s not.
Don't use a URL Shortener when:
When linking from one page of your own site to another.
When sending an email or chat message to friends.