Startup Advice

The Feedback Loop: Are You Coachable?

By Evolution Accelerator | November 3, 2020

If you ask the average startup founder “Are you coachable?”, you will get a resounding, “Yes, of course I am!” The problem is often that the definition of being coachable may vary from person to person. Can you take customer feedback without feeling like someone called your baby ugly? How quickly do you respond to…

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Connecting on LinkedIn: Building a Network that Works

By Evolution Accelerator | October 26, 2020

LinkedIn is a great place for business leaders to network. In fact, it is the go-to network for B2B conversations and marketing. People go to Facebook to unwind and relax, and the same is true of Instagram. They go to LinkedIn for more than just job hunting. They go to connect with companies, get advice,…

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Watching Wellness: VC Investment Trends and What’s Next

By Evolution Accelerator | October 2, 2020

Venture Capital has shifted during COVID-19. It’s not unexpected, but there are some trends to watch. Thanks to the CB Insights platform, we can get a closer look at what is happening in the wellness space and others. Here are some of the key VC Investment trends, and what to watch for next. Double Down…

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I See You: Fighting Remote Invisibility and Promoting Team Engagement

By Evolution Accelerator | September 29, 2020

One of the wins of remote work and developing remote teams is that developing diversity in the workplace, especially that of a startup, is easier than ever. Your employee pool can literally come from anywhere in the world, and more and more workers and companies are jumping at the possibilities.  However, one of the challenges…

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4 Types of Market Segmentation & How To Segment

By Evolution Accelerator | September 22, 2020

Sellers can choose to pursue consumer markets, business-to-business (B2B) markets, or both. Consequently, one obvious way to begin the segmentation process is to segment markets into these two types of groups. Different factors influence consumers to buy certain things. Many of the same factors can also be used to segment customers. A firm will often…

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If the Product Doesn’t Fit the Market you Must Pivot

By Evolution Accelerator | September 17, 2020

Perhaps some of the most quoted and famous words from the “trial of the century” are: “If the glove does not fit, you must acquit.” It’s a silly untruth, but one that has stuck with the legal world. But what about startups, and a little something called Product Market Fit? To coin a new saying,…

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Culture Me This: Taking Your Startup Remote and Global

By Evolution Accelerator | September 9, 2020

Remember when remote work was a perk? Think about it for just a moment. That was seven months ago. There were all kinds of excuses we put forth: developing company culture was harder, onboarding could be tricky, managers didn’t trust homebound employees to be productive, and more.  Enter a global pandemic, and what newly emerging…

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Super Business Model: The Foundation of Business Development

By Evolution Accelerator | September 8, 2020

We hear the term business model all the time, but how often do we stop to think about what that really means? Most businesses build the concept into their planning, but a full understanding of what makes up a business, and therefore a revenue model will make any business plan better and make the business…

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Money Matters: Fundraising During a Pandemic

By Evolution Accelerator | September 7, 2020

You might be surprised to see what seems like a ton of IPO offerings now—during a global pandemic. Markets are also surprisingly healthy. Even more surprising is the fact that there are a lot of companies raising venture capital as well.  In fact, according to the NVCA, venture capital is extremely healthy. In the first…

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7 Critical Success Factors for a Startup

By Evolution Accelerator | September 3, 2020

The dream of starting a business can be a real motivator. The keys to success go far beyond motivation though. Once you’ve got the dream in place, it’s time for a reality check. What are the critical success factors for a startup? The truth is, every startup is different. The formula that works for one…

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